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Meet the Speakers

The ISS Virtual Conference includes presentations by top-notch experts from every sector of the self-storage business. These professionals are seasoned, well-spoken and eager to share their knowledge and experience with you!

To learn more about our presenters and see the sessions in which each is participating, scroll down. Speakers are listed in alphabetical order by last name. 

Rick Beal

Rick Beal is a founding member of Atomic Storage Group, a third-party management company that also offers facility-auditing, feasibility and consulting services. Rick is a frequent contributor of industry-related articles and blogs. He’s also been a regular speaker and panel expert at industry events, providing his perspective on self-storage investment opportunities and operation.

2:15-3:15 p.m. ET | April 29
Does Contact-Free Storage Come at a Human Cost? A Candid Discussion About Staff, Service and Technology 

Brian Bogdanoff 

Brian Bogdanoff is a vice president and partner of Insurance Office of America, the third largest privately held insurance agency in the U.S. Brian has more than 15 years of specialization in self-storage and works with 3,000-plus facilities, including some of the industry's top operators. He holds Commercial Lines Coverage Specialist and Construction Risk Insurance Specialist professional designations as well as a bachelor's degree in risk management and finance.

11 a.m. - Noon ET | April 29
Keep Your Guard Up! Managing Self-Storage Risk in a Recovering But Wobbly World

Vanessa Carvajal

Vanessa Carvajal is an agency development manager at Google, based in the San Francisco Bay Area. She partners closely with digital-marketing agency Go Local Interactive to bring best-in-class strategies to its customers. She’s passionate about helping business operators drive profit to their bottom line with a full-funnel marketing strategy and helping them measure these efforts accurately by using a data-driven approach to attribution. 

4:15-5:15 p.m. ET | April 29
Once COVID Is Over, Self-Storage Saturation Remains … How to Fortify Your Marketing to Combat the Glut of New Competitors

John Chang

John Chang is senior vice president and national director of research services for Marcus & Millichap. A seasoned self-storage veteran, his outlook on commercial real estate is frequently quoted in numerous mainstream and industry publications. He regularly shares his insights at conferences and events, and actively participates in numerous real estate research organizations. He’s responsible for the production of more than 1,200 commercial real estate research products annually.

11 a.m. - Noon ET | April 28
Industry in Transition: How the Pandemic Has Forever Transformed Self-Storage Investing

Marc Goodin

Marc Goodin is president of Storage Authority Franchising LLC. As a civil engineer, he’s designed commercial developments and self-storage facilities for more than 25 years. His industry expertise has been fine-tuned by designing, building and managing three facilities he personally owns. Marc’s experience from the trenches led to authorship of two marketing and planning books that are available in the Inside Self-Storage Store. He’s uniquely positioned to provide simple, straightforward and effective guidance in achieving industry-leading service and profit.

1-2 p.m. ET | April 28
Finding Your Pocket of Opportunity: Firsthand Insight for Developing Self-Storage Despite Oversupply 

Jeffrey Greenberger  

Jeffrey Greenberger is a partner in the law firm of Greenberger & Brewer LLP, where he concentrates his practice in commercial real estate, with a particular concentration on the representation of self-storage. He designs and implements legal procedures, policies and other operational best practices, with a focus on litigation and liability reduction or avoidance. Jeff is a featured speaker at many national and state self-storage tradeshows. He also blogs on his website,, and tweets from @selfstoragelaw

1-2 p.m. ET | April 29
COVID Made You Careless! How the Pandemic May Have Weakened Your Self-Storage Operation

John Jordan

John Jordan is co-founder of Go Local Interactive, a digital-marketing agency headquartered in Kansas City. John has spent more than two decades in the agency world, specializing in consulting and advertising. He’s led roundtable discussions and webinars, and has been a speaker at conferences in a variety of industries. John’s passion is consulting with client partners to develop strategies for achieving their goals and objectives.  

4:15-5:15 p.m. ET | April 29
Once COVID Is Over, Self-Storage Saturation Remains … How to Fortify Your Marketing to Combat the Glut of New Competitors

Scott Meyers

Scott Meyers is principal of Kingdom Storage Holdings, whose affiliated companies focus on the acquisition, development and syndication of self-storage facilities nationwide. His owned portfolio comprises more than 2.2 million square feet in about 13,000 units nationwide. He’s also the founder of, an education company that provides online courses, educational tools, live events and mentoring designed to help others launch their own self-storage businesses.

2:15-3:15 p.m. ET | April 28
How to Launch, Scale and Sustain a New Self-Storage Investment, Even in a Time of Crisis

Magen Smith

Magen Smith is the co-founder of Atomic Storage Group, a self-storage management company, and owner of Magen Smith CPA, an outsourced accounting department for the self-storage industry. She’s also a partner in Safe Space Development, a self-storage development company. Magen started in the industry as a manager and has held every role possible in storage. She has a passion for the industry, helping owners improve their business, teaching asset management and conducting self-storage audits.  

2:15-3:15 p.m. ET | April 29
Does Contact-Free Storage Come at a Human Cost? A Candid Discussion About Staff, Service and Technology 

Scott Wyckoff

Scott Wyckoff is a founding principal as well as president and chief development officer of Wasatch Storage Partners, a nationwide company specializing in self-storage acquisition, development and operation. His background in self-storage development is unique and provides many insights to the zoning and approval process. In fact, Scott has a track record of project-approval success. He started in the industry as a vice president of development and construction for Extra Space Storage and was instrumental in the company’s redevelopment and Certificate-of-Occupancy purchase programs.

4:15-5:15 p.m. ET | April 28
Exploiting the Sea of Empty Buildings: Key Considerations for a Successful Self-Storage Conversion