Potential Session Topics

We’re always seeking fresh topics of the greatest industry relevancy, so please feel free to make suggestions!
What else should be on this list? Email us
here

Note: The coronavirus pandemic has changed the world and has certainly impacted the self-storage industry. Understanding that not every aspect of our business has been modified, many of the topics below can and probably should be addressed through the lens of this global crisis. Please bear that in mind as you craft your proposal.

Development/Construction

  • Modern design trends
  • Mixed-use development
  • Eco-friendly building techniques
  • Construction budgeting
  • Construction timelines
  • Site selection
  • Zoning (getting project approval)
  • Site layout
  • Building materials and components
  • Conversions
  • Renovations and upgrades
  • Successful case studies
  • Municipal regulations/trends
  • Development trends and activity

Finance/Investing

  • Loan products and applications
  • Market trends
  • Tax issues (property tax, sales tax, cost savings)
  • Investment strategies (common and new,
    e.g., crowdfunding)
  • Whether to buy vs. build new vs. convert
  • Facility value (understanding, calculating, increasing)
  • Buying properties (choosing, due diligence)
  • Selling properties
  • Exit strategies
  • Feasibility
  • Identifying projects in the pipeline
  • The effects of industry consolidation
  • Acquisition trends and activity

Risk Management

  • Legislative update
  • Employment law
  • Rental agreements
  • Lien sales
  • Tenant bankruptcy
  • Tenant lease termination
  • Facing lawsuits (individual or class action)
  • Tenant life changes (death, divorce, etc.)
  • Limitation of value
  • Limited lines licensing
  • Fair Debt Collection Practices Act
  • Americans With Disabilities Act
  • Abandonment
  • Legalities of vehicle storage
  • Necessary insurance coverages
  • Filing insurance claims
  • Tenant insurance and/or tenant protection
  • Managing crises (before, during, after)
  • Site safety
  • Crime prevention and management
  • Cyber crime and protection

Operation

  • The manager’s role
  • Tenant therapy: service vs. boundaries
  • Industry best practices
  • Customer service and/or experience
  • Facility maintenance and curb appeal
  • Sales techniques
  • Collections
  • Pricing strategies
  • Recruitment and hiring practices
  • Employee management and motivation
  • Staff discipline and termination
  • Manager compensation
  • Manager training
  • Budgeting
  • Site auditing
  • Policies and procedures
  • Auctions: live vs. online
  • Catering to commercial customers
  • Self-improvement for facility managers
  • Career advancement for facility managers
  • Outsourcing various services
  • Vetting and negotiating with service contractors

 

Technology

  • Facility automation
  • Operational tools
  • Tenant-convenience tools
  • Staff training and impact
  • Evaluating options
  • Creating your own app
  • Security tools
  • Budgeting/costs

Advertising/Marketing

  • Brand image
  • Competition
  • Media and public relations
  • Offline strategies
  • Online strategies
  • Website design and optimization
  • Social media
  • Community events
  • Grassroots marketing
  • Guerrilla marketing
  • Unique promotions
  • Content strategy
  • Video marketing
  • Mobile marketing/texting
  • Marketing budget
  • Tracking (determining ROI)
  • Managing online reputation/reviews
  • Blogging

Add-On Profit Centers
[Consider various aspects: development, operation, legal, insurance, marketing, sales, security]

  • Valet-storage services
  • Incubator business services
  • Records storage
  • Boat/RV storage
  • Retail sales
  • Wine storage
  • Truck rental
  • Cell-tower leases
  • Art storage
  • Other (equipment rentals, boutique sales,
    check cashing, etc.)
  • Sourcing customers for new services

International
[Consider focusing on specific markets
or comparing markets]

  • Emerging markets
  • Case studies
  • Development/construction
  • Finance
  • Legal
  • Management
  • Marketing