Marketing Opportunities Checklist

After you've secured your booth space for the ISS World Expo, there’s more you can do to help maximize your exposure at
the show. Here's a list of easy marketing ideas to help spread the word about your participation in the 2019 event. If you have any questions about these or other opportunities for exposure, contact Dan Nguyen.

E-COMMUNICATIONS

 
  • E-blast
    Send an e-mail blast to your customers and prospects informing them of your participation in the show. Include a creative message that promotes the show along with your exclusive promotions or live demonstrations.
  • E-mail Signature
    Promote your booth number and a registration button under your e-mail signature to encourage your customers to register for the show. 
  • E-Blast Contests
    Send an e-mail to show attendees that promotes an exciting show-specific contest, one that’s exclusive to your customers.
  • Landing Page
    Create a landing page on your website where your prospects can gain more information about your participation in the show. You can add images, videos, booth information, products and services you’ll be showcasing, special announcements, and show exclusives. If you’re doing a presentation, include a description, date and time and any other valuable information.

ADVERTISING

  • ISS Magazine Ad
    Purchase an ad in Inside Self-Storage Magazine that promotes your company and booth. This is a great way to connect with your target audience!
  • Show Guide Ad
    Purchase an ad in the official ISS World Expo Show Guide that promotes your company and booth. Create an ad that will grab everyone’s attention and promote your business well!

DIRECT MAIL

  • VIP Invitation
    Send a personal invitation to your prospects and loyal customers about your exhibit. Keep it brief, and don’t forget to include your booth number!
  • Postcard  
  • Create an eye-catching postcard to mail to your customers and prospects about your participation in the show.
  • Envelopes
    Print or stamp a message promoting attendance on your company envelopes.
  • Invoices
    Promote your booth number and information in communications you are already sending, such as invoices to customers.

SOCIAL MEDIA

  • Facebook
    Facebook offers a wide range of promotional opportunities, from posts that promote your booth to targeted ads.
  • Twitter
    Promote your booth via numerous tweets using the #ISSEXPO hashtag.
  • LinkedIn
    Start a discussion on the ISS LinkedIn group page that promotes your booth. You can also use targeted ads that go straight to industry decision-makers. Your sales team can also connect with industry professionals on LinkedIn.  

MEDIA RELATIONS

  • Press Release
    Write a press release about exhibiting at the show and distribute to industry and local media. Don’t forget to mention anything you may be debuting or demonstrating at the event. List and press-release templates are available upon request.
  • Press Conference
    Introduce your company's products to the industry media in person by holding a press conference at the show; offer special interviews with writers, publishers, bloggers, online influencers, etc. 
  • Press Kit
    Create an electronic press kit that includes company information, product photos, press releases or marketing collateral. Upload it to your website. 
  • Press Clips
    Monitor media outlets to see if your company got any press; if so, e-mail the articles to your customers and prospects to show the amount of exposure from the show.

SPECIAL EVENTS

  • Special Events
    Get the whole show talking by hosting a special event at your booth such as coffee in the early morning or a small happy hour.
  • Live Demonstrations
    Host a live demonstration of your product in your booth. Attendees will love having the opportunity to see your offerings in action!

TELEMARKETING

  • Hold Message
    Promote your attendance at the show by mentioning your booth and special show promotions as part of your company
    hold message.
  • Phone Calls
    Contact your leads and prospects personally and invite them to the show. Mention your booth number and special promotions..

DIGITAL

  • Online Sponsorships
    We have various digital opportunities are available for purchase. View the sponsorship menu for more information.

MISCELLANEOUS

 
  • Coupon
    Provide attendees with a coupon that can be submitted at your booth for a free gift or giveaway. Consider providing a premium gift to those who move forward with your company.
  • Discounts
    Provide special product pricing that will only be available to those who attend the show.
  • Lead Retrieval
    Send all attendees a follow-up e-mail as well as a personalized letter or card thanking them for stopping by your booth.